Improve Mass Email Deliverablity, the Long Way

There is a difference in being identified as possible spam by a computer and reported as Spam by the human reciever of your message. It is true that if you send an unrequested email it is Spam, but you can still be identified as possible Spam by a Spam filter. If you have a compliant opt-in list and your server isn’t set up properly to send compliant messages, your deliverability rates will suffer. Compliance means RFC Standards compliance, compliance with ISP sending policies, and compliance with Email Provider policies. With that said, here are some resources (very long list and a lot of work) that you can use to bring your mailings into compliance with some of the major ISP’s and email providers. I haven’t reviewed the entire list in a while so there may be some dead links, sorry. › Continue reading

Tags: email marketing, spam