Quick Tip #1: A Great Way to Loose Money

Well, it’s never great to loose money, but many businesses loose money without knowing they lost it. It’s actually pretty easy to loose money just by not watching it.

If you market your business and don’t track how effective your tactics are then chances are you are wasting money on ineffective tactics. Let’s say you print a brochure, you distribute postcards, you pay for a directory listing and you don’t track how your customers found out about your business or what motivated them to buy from you. How do you know if you got even one person from your brochure unless you ask. What if most of your business comes from your postcards, shouldn’t you defer money from a broken tactic to print more postcards, maybe. You have to think about branding and name recognition too, buth the point is, if you don’t watch your money you will loose it. If you don’t track your marketing efforts you will probably not be as effective as you can be with your marketing money.

Quick Tip #1:

Create a simple form that allows you to survey your customers about how they heard about your business. If you have a website, add the survey to your sales and contact forms.

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Charles Bryant
URBANMarketingNetwork.com

Tags: budgetting, Marketing